Category Archives: Uncategorized

June Existing-Home Sales Reach Recent Highs

topStories Wednesday, July 23, 2014
June Existing-Home Sales Reach Recent Highs

During the month of June, existing-home sales reached an annual pace of 5 million sales for the first time since October 2013, according to data recently released by the National Association of REALTORS®. In addition to the heightened existing-home sales, rising inventory continued to move the housing supply forward, signaling a strengthened and more balanced market. …Read More >

Tips for Superior Summer Home Staging

topStories Tuesday, July 22, 2014
Tips for Superior Summer Home Staging
Ah summer, the season of grilling, dipping in crisp blue pools, and selling homes. If you want the latter to seem as enjoyable as the first two, then you may want to take another look at your staging process. Staged homes sell 78 percent faster than non-staged homes, so it’s important to do your due diligence if you want to find that baby a buyer. …Read More >

The Truth about Taxes and Your Fix and Flip Business

The Truth about Taxes and Your Fix and Flip Business

by Amanda Han on July 10, 2014 · 22 comments

The Truth about Taxes and Your Fix and Flip BusinessDuring the past few months I have seen quite a few blogs, posts, and comments about how taxes are assessed on fix and flip properties. There seems to be a lot of confusion and conflicting information so I wanted to use my blog this week to focus on some of the basics of how fix and flip properties are treated for tax purposes.

To start off, it is important to note what exactly a fix and flip property is. If you are an investor who is in the business of purchasing properties, rehabbing them and then selling it quickly for a profit, then this may fall under the fix and flip definition. With a flipper, the intent of the investor is to buy, improve, and quickly sell a property or properties. In the eyes of the IRS, this is treated as an active business and has the same tax treatment as if you were in the business of buying and selling cars for a living.

The downside of flipping for tax purposes is that higher taxes are frequently associated with flipping income as compared to rental income. Here are a few of the major downsides tax-wise of flipping:

1. No Capital Gains Treatment

If a  flipping transaction is considered active income, there is no long term capital gains tax treatment, even if you have owned the property longer than a year from the purchase date to the sale date.

2. No 1031 Exchange

When we own rentals, one of the greatest tax deferral techniques that we often use is the 1031 exchange. The 1031 exchange allows us to sell a property for a gain and defer the associated taxes, provided that we roll the funds into another investment property. However, since flipping is not considered an investment activity to begin with, there is no 1031 exchange that can be used with respect to flipping activities, even if all the proceeds were re-invested back into another flip.

3. Payroll or Self-Employment Taxes

If a flipping transaction is treated as an active income, it means that the person actively involved in the deal may also be subject to payroll or self-employment taxes. This is accrued by flippers the same way it is accrued by those who work a W-2 for a living or maybe a realtor who makes commissions income via a 1099. Fortunately, with the correct legal entity structures, a significant portion of the payroll/self-employment tax may be avoided.

Related: Investors Beware: 8 Warning Signs You May be Overpaying Your Taxes

What Can Be Done?

As you can see, there are quite a few tax pitfalls when a transaction is considered a flip. From a strategic planning perspective, it is important to clearly understand what defines a flip transaction and what can be done to avoid this designation.

Luckily for investors, the IRS does not have a strict set of guidelines to define what constitutes a flip transaction. For example, there is no court case that says “if you flip 3 or more properties then you are deemed to be a flipper and if you flip less than 3 properties you are ok”.  In fact, the Tax Courts make their determination on a property by property basis.

This means that one taxpayer can be deemed to be a flipper with respect to one property and not a flipper on other properties that he sells during the year. In fact, one taxpayer sold several properties in a particular year and of the handful that he sold, only 2 of them were deemed to be “flips” and the rest were allowed as investment properties eligible for the capital gains treatment.

If you are wondering how this could happen, the answer is simply that the determination of each transaction is based on its own set of facts and circumstances. One property may have a very different set of facts and circumstances from the next and in these cases, even if the investor is the same person, those two transactions can have very different tax treatments.

One of the most powerful facts that can work in your favor if you are looking to avoid the flipper designation is the word intent. What your intentions are with respect to a transaction can have a significant impact in terms of how much you pay in taxes.

Related: I Like Paying My Taxes (You Might, Too, After Reading This!)

For example, I had a client who purchased a property, rehabbed it, and sold it all within a 4 month period. On the face of it, this looks to be a flip transaction right? Well, not so fast.  For this particular taxpayer, his intent going into the property was actually to rehab it and hold it out as a long term rental.

In fact, even before the property was fully rehabbed, he already listed it for rent and people started to come by to view the property before it was ready. As luck would have it, one of the people who came to preview the property made an offer to purchase the property. Even though it was the taxpayer’s intent to keep it as a long term rental, this unanticipated offer to purchase it was too good to pass up and he decided to sell it right after the rehab was complete.

In this scenario, even though it was purchased, rehabbed, and sold in just a few short months, his intent with respect to this transaction was that of an investment and not of a flip and as such, he was able to get all the preferential tax treatments as an investment transaction. Since he ultimately decided to reinvest the proceeds back into another long term rental, he was able to use 1031 exchange to roll all the profit into the replacement rental property he later purchased and therefore paid zero tax the year this first unit was sold.

As with most things in taxes, the law can often be complex. Sometimes the complexities work to your advantage and other times it takes a little more digging into.

Do you have any stories where you had a big win with taxes?


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Why You Don’t Put “Lipstick on a Pig” in Real Estate!

Why You Don’t Put “Lipstick on a Pig” in Real Estate!

by Engelo Rumora on July 19, 2014 · 5 comments

Why You Don’t Put Time and time again, I’ve come across many real estate investors and companies that like to cut costs on hidden repairs, especially when they are buying older properties.

Although a cheap and temporary fix might look attractive at first glance, it will definitely result in costing you more in the long run, regardless if the property is a buy-and-hold or a buy & flip.

Below you will find a couple of tips that I have learnt while renovating properties over the years. These tips can assist you with doing the right thing and having a performing cashflow investment.

Tip #1

When renovating properties in lower income areas, it is crucial to insulate the roof and walls.

In the cold winter months the insulation assists with containing the warm air, and during summer the insulation will prevent the suns heat from penetrating through the property while at the same time allowing the cool AC air to stay within.

This will significantly lower the tenant’s monthly gas and electric bill. Most tenants in lower socioeconomic areas are hard pressed for funds and should not be given any reasons or excuses to short the monthly rent and pay for other unnecessary expenses.

Related: 7 Essential Elements of Your Home Inspection (Beware of #7!)

Tip #2

Another “hidden” item that causes landlord grief and tenant disturbance is neglecting the plumbing.

Some of the main problems that can occur are: Backed up house trap, bursting copper pipes, and clogged drains. I highly recommend that every real estate investor contracts a competent and trustworthy plumber, who has years of experience working on properties and in the areas of interest.

Related: Real Estate Investor Case Study: The Plumbing Problem that Kept on Giving…

With his experience he should be able to predict all future maintenance issues and address them upfront during the renovation process.

Implementing these simple tips, the estimated or promised numbers on paper will be more achievable when evaluating the deal.

There are too many shady operators that offer “amazing” numbers for PIG properties with only the very basic cosmetic work being completed (i.e. paint and carpet). By cutting corners you will only smudge the prospect buyers and tenants eyes in paying top dollar when purchasing or renting.

This will in return make it a loose/loose situation. My experience has taught me that within 3-6 months of ownership issues begin arising and they become a never-ending cycle of problems.

These problems if not fixed in a timely manner, could result in that particular property becoming vacant and vandalized. Its unfortunate to see these homes becoming revolving doors with new investors coming and repeating the same mistakes over and over again.


By NOT putting “Lipstick on a Pig”, the buy-and-hold investor will save time and money without experiencing grief, the tenant will get a clean, renovated and efficient home and the flip investor will gain a good reputation and most likely repeat business for a very long time.

“It takes a lifetime to build a reputation, and only 5 minutes to loose one”

Thanks for reading

– Oink, Oink.

Do you have any crazy “lipstick on a pig” stories?

Be sure to leave your comments below!



67 Percent of Consumers Plan Home Improvements in the Next Six Months:

topStories Saturday, July 19, 2014
67 Percent of Consumers Plan Home Improvements in the Next Six Months: Survey
Nationally, 67 percent of consumers plan home renovations within the next six months, according to the latest® Home Improvement Survey. More than 1,500 visitors to® from May 19-29, 2014, responded to the survey. Over two-thirds of respondents plan to renovate an area of their homes immediately, and …Read More >

The Three P’s of Real Estate Marketing

topStories Tuesday, July 15, 2014
The Three P’s of Real Estate Marketing
Make no mistake that until real estate professionals get a contract on a listing they have one job to do: Market the home. It is their job to get as many eyes on a property and feet in the door as possible. Real estate is a numbers game. The more buyers they get in a home, the better chance they have to generate offers. When I first started in sales, my manager told me, “There is a buyer for every home… …Read More >

Top Brokers – Leisey, Baris, Saunders, and Wong – Share Winning Culture and Marketing Strategies

topStories Monday, July 14, 2014
Top Brokers – Leisey, Baris, Saunders, and Wong – Share Winning Culture and Marketing Strategies
A wise man once decreed: “If I can make it there, I’ll make it anywhere!” Truer words have never been spoken. New York, New York is one of the most diverse, colorful, and business-centric cities in the world, which is exactly why RISMedia is heading there once again to host its 2014 …Read More >

Conquering the Age Divide

Conquering the Age Divide

Baby Boomers and Millennials present thousands of options for owners and managers to satisfy.

Kai Weber spends a lot of time thinking about What unites, and Divides, people.


Weber, vice president of marketing at AMLI Residential, is charged with attracting and retaining two of the largest and most complex demographics in the rental pool: Baby Boomers and Millennials. The two generations present managers and owners with a difficult task—figuring out how to keep both groups happy, either separately or, more often than not, together.

“We are finding more similarities among the generations than we are differences,” she says. “We have been really careful not to pigeonhole our brands or the way that we attract either generation.”

Cityscape Residential offers high-end amenities to please all ages at 82 Flats at the Crossing. The saltwater, resort-style pool was designed to complement the outdoor grilling area and cabana lounge.

Cityscape Residential offers high-end amenities to please all ages at 82 Flats at the Crossing. The saltwater, resort-style pool was designed to complement the outdoor grilling area and cabana lounge.

Credit: Courtesy Cityscape Residential and AMLI Residential


Chicago-based AMLI serves about 16,000 Gen Y renters and more than 12,000 Baby Boomers across its portfolio, Weber says. Her tip for casting the widest net possible is to offer flexibility in catering to the different wants and needs of these age brackets.

“It’s not that we are necessarily presenting different options to different people, but we want to make sure that we can customize what’s available so we can tailor our needs to who is going to live at that community,” she says.

Yet, it can be particularly difficult to blend the choices to satisfy both groups equally. Cindy Clare, president of Kettler Management, says deciding on what kinds of finishes to include in a unit is one of the largest conundrums for attracting both demographics.

“The Millennials grew up with the granite and stainless steel, so that doesn’t wow them,” she says.

While some finishes may not excite the average Millennial, they’re a must-have to satisfy most Baby Boomers. And when it comes to amenities, Clare says the two generations often want the same common areas, but there’s a generational gap in terms of how they’re used.

The <a href=Indianapolis property boasts luxury finishes in common areas while also providing stylish interiors for each unit.”>

The Indianapolis property boasts luxury finishes in common areas while also providing stylish interiors for each unit.

Credit: Courtesy Cityscape Residential and AMLI Residential


“You’ll still have your clubrooms or multipurpose spaces,” she says. “You may not do the gaming system for the Boomers but still want to have those spaces for social activity. They’re more likely to use them to hold social events themselves, whereas the Millennials want to come to events being hosted there.”

Choosing the right unit mix in a new development can also be tricky. Baby Boomers want a little more space, meaning that more, or larger, two-bedroom units is a necessity for attracting this group.

“A 500- or 600-square-foot one-bedroom isn’t going to work for Boomers—they have too much stuff,” Clare says.

Weber agrees but says buildings with heavy mixes of small units can still appeal to the older generation. The building just needs to provide storage options, and the leasing staff needs to highlight them.

“So, if we find we get lots of people who are moving from a six-­bedroom home to a two- or three-bedroom apartment, then we tell them, ‘You don’t necessarily have to sell all your lifelong possessions,’?” Weber says.

Clare’s advice is to deeply research the submarket and plan accordingly. “Certain submarkets are much more geared toward Millennials•there may be more clubs and nightlife,” she says. “That’s not necessarily going to appeal to the Baby Boomers, so you look at what’s going to appeal more to Millennials there. In your more suburban areas, you’re going to expect more Baby Boomers.”

Two different types of deliberation

When it comes to pinning down each generation’s preferences, there’s no one-size-fits-all answer.

AMLI Residential’s Lex on Orange community in Glendale, Calif., features a ­­two-story fitness space.

AMLI Residential’s Lex on Orange community in Glendale, Calif., features a ­­two-story fitness space.

Credit: Courtesy Cityscape Residential and AMLI Residential


Not all Boomers want the same things, so there’s no surefire way to satisfy them all. Todd Harff, a Baby Boomer marketing expert, has worked with several management companies to try to crack the code of how to attract the widely diverse group of renters.

“There are more differences in their preferences at that age than [with] any previous generation,” Harff says. “It can be that they are 55 or 60 years old and are becoming first-time parents. Or they could be taking early retirement.”

Meanwhile, Gen Y is a little more unified in terms of their preferences. Glenn Brill, a manager at Baltimore-based FTI Consulting, has evaluated the New York City apartment landscape and believes ­Millennials will play a pivotal role in reshaping the city’s housing, a natural selection in deciding which communities will be successful and which just won’t work. In short, the Facebook generation wants to be plugged in 24/7—with both technology and each other.

“I think there’s a growing demand for new housing stock because most of it is pretty old,” Brill says. “Millennials want a living environment that sort of matches their lifestyle, and the current housing doesn’t do that. You need those products that facilitate a lifestyle that is tech driven and socially driven because of Facebook.”

But technology is also becoming a large factor as many empty-nesters begin their search in the rental housing market.

While working as a Baby Boomer marketing specialist at Woodbridge, Va.–based Creating Results, Harff, the firm’s president, has found that older renters are becoming increasingly tech savvy, making a development’s Internet speed and website marketing more essential to attracting them.

“Yes, they want to go and see the place, but they’re going to start their search online,” he says. “They’re just not as likely to complete it online.”

However, if a community’s website is subpar or not welcoming, most Boomers won’t even think twice about stopping by. In a recent study, 37 percent of renters older than 40 said they decided against visiting a community based on its website, according to Harff.

Another popular age-neutral amenity across the AMLI portfolio are rooftop patios.

Another popular age-neutral amenity across the AMLI portfolio are rooftop patios.

Credit: Courtesy Cityscape Residential and AMLI Residential


“You better have a good impression,” he says. “And the imagery on the website better not just show 20-somethings. They will not even get to the point of a leasing agent if the website they go to looks like a place where they don’t feel welcome.”

Once a Boomer is satisfied with the online appearance, it’s time for the leasing agent to step up and shine.

One of the biggest differences between Gen Y and Boomers is that Gen Y renters may prefer to complete the entire leasing process online, while Boomers often want to go into an office and complete a lease with an agent.

“Boomers are going to want to be more experiential,” Harff says. “They want to visit and get a sense of what [the apartment is] like. They want to touch it and see it. I think that’s still very important to them.”

Associates in the leasing office should be knowledgeable and ready to field any questions a potential resident may have. However, Boomers can be particularly tough and have very high expectations, Harff says.

“Their tolerance for things not being right is very low,” he says. “The time they have on their hands tends to be higher, so they’ll spend three hours with a leasing agent, and if something is not right in their apartment, they will drive you crazy until it’s fixed.”

Harff also advises clients that since many Boomers are moving from a house, higher-end finishes and fixtures are expected.

“If they want to go after Boomers, they need a more upgraded kitchen,” Harff says.

Boomers are often more deliberate in choosing their next rental communities and are more apt to settle in for a longer haul. So, the stakes are a little higher for managers serving this demographic.

“Gen Y tends to not be as focused on the future in the sense that they’ll move to a community, and it’s not as big a deal to move after a year or so because they’ve accumulated less … ,” Harff says. “The advantage with the Boomer is, if you get them to move to your community, they’re going to stay longer. So they give the moving process a little more thought.”

While a Boomer may want to scour an apartment model, a Millennial is more apt to scour the surrounding community, Brill says.

“You have to remember they’re not just renting your apartment; they’re renting the neighborhood, too,” Brill says. “Your best bet is a small unit in a good neighborhood where there are lots of bars and restaurants.”

Tapping into the neighborhood vibe

The first task in determining if a building should be constructed or marketed to either group is to soak in the neighborhood’s vibe.

James Thomas, founder and managing partner of Cityscape Residential, believes a new community on the north side of Indianapolis will bring Millennials and Boomers together. The community, 82 Flats at the Crossing, is located near one of the city’s premier shopping malls, a variety of restaurants, and expressways.

“[It] focuses on location-driven value,” he says. “And that’s universal.”

Indianapolis-based Cityscape develops communities that don’t specifically cater to one demographic but, rather, attract every age group. And, sometimes, what’s good for the goose is good for the gander: Two-bedroom units seem equally attractive.

“We’re still pushing around unit mixes a little,” Thomas says. “We tend to have huge absorption on the two-bedrooms by empty-nesters.”

Yet, Millennials often choose those units as well. “They’re adopting, kind of, a social living environment where they say, ‘I’m happy to continue a more social way of living via roommates if it will allow me to afford this better location at this better community,’?” Thomas says.

He notes that when the company was developing a 650-unit Kansas City property in a prime downtown location, potential tenants were calling before lease-up had even started.

“No sooner did that get announced [than] we had people•Gen Y aged•contacting us wanting to know how quickly they could get in there,” he says. “Then, there were empty-nesters downsizing, and they hadn’t even seen the product.”

Common Ground

When W. Allen Morris was planning a new community in St. Petersburg, Fla., he aimed to attract an array of different residents based on the location. Professionals of all ages will be working at a new ­pediatric hospital in the area, and students at the University of South Florida will also be looking for convenient housing, Morris says.

So he took a look at his own family and decided to build a place where they would all feel welcome. The 62-year-old mixed his own preferences with inspiration from his six children. His kids—who range in age from 23 to 32 and are in all different stages of their lives—gave him input to find common ground between his Baby Boomer values and their Millennial expectations.

The brainstorming resulted in The Hermitage, an eight-story apartment building in downtown St. Petersburg.

“The idea is not to target a specific age group but to design it for people that like art and fitness and other common interests,” Morris says. “It should attract a broad range of people.”

Coral Gables–based Allen Morris Residential will develop the building on 2 acres of undeveloped land on an entire city block. Builders plan to break ground this summer and are scheduled for completion in late 2015.

The building is named after and draws inspiration from The State Hermitage Museum, an art museum located in the city’s namesake: St. Petersburg, Russia. The community’s lobby will include an art gallery, while other works will be featured throughout the building. A common area on the penthouse floor will also honor legendary Florida artist A.E. Backus with some large reproductions of his work.

The building will be fitness focused, as well. Highlighting the site’s proximity to the nearby Fred Marquis Pinellas Trail—which runs more than 30 miles through St. Petersburg up to Tarpon Springs—will be essential to attracting both Boomers and Millennials.

Each of Morris’ children said fitness is an essential part of any community. “That’s not age specific,” he says. “Anyone who’s interested in fitness and wants to be near the Pinellas Trail will want to live here.”

A bike service center and storage area will also be included in the development, since the trail is designed for both running and biking.

Another thing his family has in common is a love of great food, which translates across all generations. Some units will feature gourmet kitchens, and the rooftop will have a grilling area complete with a chef-ready show kitchen. “I happen to have a bunch of foodies in my family, so we’re putting in really nice stainless steel appliances,” he says. “Not pseudo–stainless steel or cheap appliances, but ones I would use and my kids would want.”